Schwarzkopf Igora Royal Permanent Hair Color 7-13 Medium Light Matte Ash 60ml (2.02 fl oz)

Schwarzkopf Igora Royal Permanent Hair Color 7-13 Medium Light Matte Ash 60ml is a high-performance professional formula that provides reliable color results, maximum coverage and optimal color retention.

Schwarzkopf Igora Royal Permanent Hair Color 7-13 Medium Light Matte Ash 60ml is a permanent dyeing solution that provides optimal coverage and maximum color retention. With a professional and high-performing formula, this range has become a favorite go-to when it comes to salon services.

As it happens, the Igora Royal Permanent Hair Color is above anything else a trustworthy composition that ensures true-to-tuft color results. Thanks to its high-retention abilities, its reliable performance always provides a uniform and luminous shade, even on porous strands. All of these benefits are possible thanks to an advanced formula that resorts to the Igora Royal High Definition Technology. This unique system utilizes a high-definition color pigment matrix to guarantee the clearest tone direction, an even finish, and maximum intensity. Even more, the presence of lipid carriers is responsible for amplifying pigment penetration, locking in the color, and sealing the hair surface. The result? Astonishingly longer-lasting color retention. Finally, besides supplying complete white coverage, the Igora Royal Permanent Hair Color is part of an extensive and holistic portfolio that allows you to perform every color service necessary.

As a last note, the Igora Royal Permanent Hair Color has a new design that uses more ecological packaging but maintains the same professional-loved composition. In fact, while the tube and cap resort only to recycled aluminum and plastic, the folding box contains 92% of recycled paper.